After 100 years, Filicori-Zecchini, from little family business, has finally become an international coffee brand. The company challenge is now to adapt the in-store and out-store experiences in order to keep up with the ever-changing market tendenc
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The proposed design aims to reinterpret the flagship store paradigms by extending the realm of the public space within the retail one. The desired outcome is to give the opportunity to each user - not necessary a client - to build a personal narrati
FORM.png
The absence of borders creates new possibilities. Tastes, colours and perfumes typical of the brand are transfigurated through various activities, even not directly connected with the brand, to enforce the customer fidelization. A sound responsive s
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DETAIL.png
After 100 years, Filicori-Zecchini, from little family business, has finally become an international coffee brand. The company challenge is now to adapt the in-store and out-store experiences in order to keep up with the ever-changing market tendenc
After 100 years, Filicori-Zecchini, from little family business, has finally become an international coffee brand. The company challenge is now to adapt the in-store and out-store experiences in order to keep up with the ever-changing market tendencies.
render 1.png
section.jpeg
The proposed design aims to reinterpret the flagship store paradigms by extending the realm of the public space within the retail one. The desired outcome is to give the opportunity to each user - not necessary a client - to build a personal narrati
The proposed design aims to reinterpret the flagship store paradigms by extending the realm of the public space within the retail one. The desired outcome is to give the opportunity to each user - not necessary a client - to build a personal narrative of the brand experience.
FORM.png
The absence of borders creates new possibilities. Tastes, colours and perfumes typical of the brand are transfigurated through various activities, even not directly connected with the brand, to enforce the customer fidelization. A sound responsive s
The absence of borders creates new possibilities. Tastes, colours and perfumes typical of the brand are transfigurated through various activities, even not directly connected with the brand, to enforce the customer fidelization. A sound responsive skin envelopes the whole façade transforming the store in a living device, revealing the time-based core of the project.
RENDER 2.png
RENDER 4.png
DETAIL.png
info
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